William

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Living & Working In Indonesia… Currently adapting to the colorful lifestyle and crazy traffic jam of Jakarta.

ToniJack Indonesia

It used to be McDonald. The owner operated 13 McDonald stores all over Jakarta Indonesia.

Now, after a series row of conflicts & legal issues, McDonald decided to cut them from 1st Oct 2009.

So what happened to the remaining 13 stores with so many employees, rental contracts and equipments?

So out of the blue, the owner decided to do a change. He changed the entire brand and food to “tonijack”. No more McChicken or Big Mac. It become “SuperJack” & “UltraJack”.. Etc.

Fries & Soft drinks are still very generic. So how is the food??

Sucks!

The buns are not toasted well. It became soft & watery when the grilled meats touches them. It was tasteless, a road stall burger hawker in Malaysia sells better burger than them.

Sad. Their staff still wears the same McDonald uniform! They just click a “tonijack” badge over the M logo. Just like the big cloth they hung over the cover the golden arces..

I’m thinking, they are not able to conduct training effectively as before. No checklist, no program, no structure. How will this go for them in the next 3 years?

It’s not that hard to imagine. And a copycat will always remains as a copycat.

Category: Indonesia, Jakarta

Tagged: ,

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